Reinventing Jam

The Yummy Spread Co are a sustainable food brand on a mission to tackle food waste. They work collaboratively with fruit farmers, purchasing fruit that is considered 'too ugly' for retail sales, but perfectly good enough for making delicious jams! The brand was seeking a full brand identity, including packaging designs, which celebrates their core brand message of aiming to tackle food waste head on. A key goal was to stray away from cliche organic and sustainable brand styles which often lack personality.